Deutsch New York is partnering with the city’s School of Visual Arts to promote a unique scholarship program the agency says was inspired by the Black Lives Matter movement.
Dubbed Fund the Change, the program supports incoming student creatives from historically underrepresented backgrounds, as defined by the federal government’s Equal Employment Opportunity Commission (EEOC), which includes those from BIPOC populations. The scholarship also promises opportunities to students throughout their academic careers. Recipients can expect an offer to build a relationship with the agency to gain broader, real-world industry experience.
“Our mission is simple: to strengthen our industry by investing in future leaders who come from historically underrepresented backgrounds,” Deutsch New York CEO Val DiFebo said in a statement. “In the heart of our city, we knew SVA was the right partner for us. Together, we will be a catalyst for our next generation of creative professionals by bridging the gap between the classroom and agency experience.”
Two recipients enrolled in SVA’s BFA Design or BFA Advertising programs will receive a $10,000 per year renewable merit scholarship, totaling $40,000 over four years. These two students will be mentored by creatives at Deutsch New York throughout each year and receive paid summer internships annually for each of the four years. During three of those years, students will be provided paid internships at Deutsch New York. The agency will use its contacts to offer a paid internship at another agency during the fourth in an effort to provide a more well-rounded experience of the industry.
“This scholarship is a dream come true for me, a first-generation BIPOC SVA alumnus and now a chair at the college. Anything is possible when talent is supported and nurtured,” Gail Anderson, chair of SVA’s BFA Design and Advertising programs. “Thanks to our friends at Deutsch, new doors will open for the next generation of creative professionals.”
Eligible students can apply for the scholarship by Feb. 1, 2021. Recipients will be announced on March 15, 2021.
The upcoming initiative furthers Deutsch New York’s existing efforts to offer internships to diverse candidates. It’s part of the agency’s renewed vow to address systemic racism in the ad industry. Deutsch New York alluded to some of these measures when discussing the decision to split up Deutsch Los Angeles and Deutsch New York into separate agencies last month.